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Are trade shows still relevant today?

Trade fair planning with Merlin Project

Trade fair planning with Merlin Project)

Finally they can take place again: fairs and exhibitions. The world's leading trade show for industrial technology, the Hannover Messe, has just ended, and the ARCHITECT@WORK trade show is taking place in many cities and countries. Every industry has its own exhibition and the dates for this year have already been set. But are trade fairs really still in keeping with the times?

Despite digitalization and the availability of online marketing tools, trade shows are still an important way for companies to present their products and services and attract new customers. They offer the opportunity to make personal contacts, build relationships with potential customers, get valuable feedback and insights into the market and the industry, and the trade press is also on hand as a multiplier.


Industries that work with Merlin Project


Merlin Project for the event industry

Whether planning, designing and implementing a theme evening or organizing a trip to motivate employees, the range of tasks in the event industry is diverse. Events enable and promote the meeting of people, establish personal contacts and bonds, arouse emotions and thus create a positive mood.

The range of activities extends from artist selection, room booking and idea generation to the preparation of the schedule. The bigger an event is and the more people are involved, the more important is the concrete strategy for a target-oriented organization. The work includes varied appointments, exciting tasks and diverse clients.

On Mac in the office or on iPad on-site at the event location, Merlin Project is the perfect companion for the event organizer, event manager, event technician and anyone else who works in this industry.

Learn more about our solution for the event industry

Merlin Project on the Mac and iPad

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