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Are trade shows still relevant today?

Trade fair planning with Merlin Project

Trade fair planning with Merlin Project)

Finally they can take place again: fairs and exhibitions. The world's leading trade show for industrial technology, the Hannover Messe, has just ended, and the ARCHITECT@WORK trade show is taking place in many cities and countries. Every industry has its own exhibition and the dates for this year have already been set. But are trade fairs really still in keeping with the times?

Despite digitalization and the availability of online marketing tools, trade shows are still an important way for companies to present their products and services and attract new customers. They offer the opportunity to make personal contacts, build relationships with potential customers, get valuable feedback and insights into the market and the industry, and the trade press is also on hand as a multiplier.


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