Kano Model
Welcome to the third and final part of our series of articles on productivity methods. Today we introduce you to the Kano model, a tool for evaluating customer satisfaction.
What is the Kano Model?
The Kano model helps to categorize customer requirements and understand how these requirements influence customer satisfaction. It divides features and functions into five categories: Basic features, Performance features, Enthusiasm characteristics, Insignificant features and Rejection characteristics.
