Architecture at a Turning Point

Building Culture, AI, and the New Responsibility of Project Management

Climate change, resource scarcity, socially equitable housing and an increasingly complex planning reality. At the 19th Symposium for the Promotion of Building Culture in Lower Saxony (Germany), it was clear that architecture is currently reinventing itself. As part of the ProjectWizards team, I am following these developments with great interest – not only from a technological perspective, but also with regard to the questions: How is the job profile of architects changing? What tools do they really need? And what role does artificial intelligence play in all of this?

Architecture in Transition – Between Ethics and Efficiency

Today, building culture is seen as a social responsibility. It is not just about aesthetics or function – it is about responsibility: for existing buildings, for climate protection, for social coexistence. At the same time, the demands on planning and project management are increasing. Approvals are becoming more complex, subsidies more confusing, and construction processes more fragmented.

For many architectural firms, this means that they must develop not only in terms of design, but also in terms of organization. This is exactly where we come in with Merlin Project – a tool that does not force architectural firms into rigid structures, but supports people in their daily work in a flexible and intelligent way.

AI in Architecture – and in Project Management

A central topic of the symposium was the role of artificial intelligence. Many discussed whether it will become a creative partner or a designer without responsibility. In architecture, this question is still open. In project planning, we can already answer it with more certainty today.

With Merlin Project, we enable AI-supported project planning that brings real added value to planners.

The AI-supported assistant automatically creates a complete project structure from a simple text input, including activities, dependencies, and resources. Once the project has been generated, you can further customize it according to your requirements. This means you don't start with a blank project plan, but already have an initial template. Unlike ready-made templates, this is tailored precisely to your project.

Project Culture as Part of Building Culture

What makes me particularly happy is that more and more architecture firms are recognizing that good project management is no longer a secondary concern. It is central to quality, reliability, and ultimately to building culture. A carefully structured project plan is not an end in itself—it is the basis for meaningful decisions, transparency toward clients, and freedom in the creative process.

That is why we at ProjectWizards understand project culture as part of building culture. And that is why we are consistently developing Merlin Project further – with new features, AI support, and an open ear for the requirements of architectural practice.

Conclusion

Technology is Only as Good as Your Attitude

Technological innovation alone is not enough. Only when it is used with attitude, responsibility, and a clear goal does it reveal its true value. This became clear at the symposium—and it also guides our work at ProjectWizards.

If we can use Merlin Project to help architects and engineers regain more time for what really matters—design, exchange, attitude—then we see that as our contribution to the building culture of tomorrow.

If you have any questions about this blog article or would like to discuss it, we look forward to your contribution in our forum.