10 Steps to Writing a Press Release
A press release is a 400- to 600-word announcement about your company. It is shared with the media to generate positive coverage. Well written, it can dramatically increase your brand awareness.
A good press release contains a compelling headline, a meaningful introduction and informative content. It follows certain style and formatting guidelines. This ensures that the respective addressees (journalists, media representatives, bloggers, etc.) can read your information quickly and easily.
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