The Most Common Pitfalls in Executive Summaries
In the previous article we described how you can create a short and concise summary of the business document, research report or client proposal and give it to the reader as an 'executive summary'.
When formatting and building such an executive summary, you should avoid the following pitfalls. They are badly written and badly planned executive summaries, which can discourage your target audience.
Read more...How to Write a Good Executive Summary?
The information age has changed the way business plans, project proposals and research reports are distributed and consumed. Today, more and more readers are seeing this content digitally on a screen. And in today's fast-moving world, it is precisely this content that is often lacking. This method of content consumption increases the risk that important information is lost due to the scanning and scrolling behavior of an online audience.
It is therefore all the more important to create a short and concise summary of the document and give it to the reader as an 'executive summary'.
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