When launching a new product or for better brand awareness, you want to reach your target group at numerous locations as specifically as possible. A roadshow is particularly suitable for this. Generally speaking, it is a mobile form of marketing in which a company tours through cities and presents a new product or provides general information about itself. The geographical and logistical requirements that arise in the process clearly surpass the organisation of other event formats once again.
This template is for planning a Product Roadshow.