What Is Change Management?

Every company must evolve in order to be able to withstand the constant changes in its environment. Change management is particularly important in the tourism industry. In order that no actionism or end in itself can be assumed, a strategy is always needed which justifies an imminent change (causes, obstacles, species etc.).

It is often said that more than 70% of all change processes fail. But why is this so?

In order to overcome failures and successfully shape its change processes, a company has to deal with many different problems. First and foremost, the management team must be the engine of change at all times. It is important to avoid misleading behaviour in the company by efficiently controlling the implementation of the change process. Efficiency in implementation can only be achieved if the entire company follows a clear and well-structured path. It is the task of the management and leadership team not only to create this path, but also to be convinced that it is the right one. Only if the management is convinced and creates a culture of acceptance will the employees follow.

Otherwise, the company will fail in its change process due to its inability to create a culture of change. For fear of loss of income or jobs, employees can resist or even sabotage the change process. Furthermore, in many cases not enough resources are used to prepare the company for the implementation of changes. Especially if the management and leadership team does not fully support the change vision, not enough resources are provided to train the employees for new emerging issues.

In addition, the lack of communication is extremely dangerous for the success of a company involved in change processes. Efficiency in a company can only be achieved if all employees work together and create transparency. This transparency can then be used to improve the structure by not abolishing valuable aspects of the company in the form of unnecessary hierarchical levels. In this way, communication can not only create transparency, but also contribute to cost reduction in the next step.

Furthermore, not only the lack of communication, but also too much communication within the company can enormously impair the success of a change process. If too much information is spread across the entire organization without being relevant to everyone, important details may not reach the right person or not in time. Therefore, too much communication can lead to a fatigue of communication, which leads to a separation of the work areas and a lack of transparency in the company, because important information is not disseminated. All in all, the right amount of communication must be made available to help the company achieve its goals in changing the corporate structure.

Change management will be effective when all participants, all internal and external driving forces are taken into account. In addition, the company must develop a strong and truly accepted culture of change. The will to change is inevitable to survive in today's rapidly disrupted world. This commitment to change needs to be communicated and implemented in the business creation process, led and supported by the leadership team to be accepted by every employee. For these reasons, it is extremely difficult for a company to succeed in a change process.

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