Communication From User to User: The Customer Forum
In recent years, the way companies and customers interact with each other has changed. In order to obtain information, many customers prefer open discussion and exchange of opinions instead of the classic communication channels (telephone, e-mail or classic mail). They are happy to use the experience of other users to help them form their own opinions. After all, they often trust these experiences more than the provider himself, who only wants to market and sell his product.
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