Glossary

Swot Analysis

The acronym SWOT stands for Strengths, Weaknesses, Opportunities and Threats. The SWOT analysis is an instrument of strategic management and serves mainly to determine the position in strategy development.

The result of a SWOT analysis is often presented in a matrix:

The interpretation of a SWOT matrix is not difficult.

Top left: the strengths
Top right: the weaknesses
Below left: the chances
Below right: the risks

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Swot Analysis

Related terms

Run projects that actually ship.

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