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Product Launch Phoenix
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Project management; Product management; Marketing; Design; Legal (external); Development; PR & Communications; Sales
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Kickoff & Briefing
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Project management; Product management
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Project kickoff
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Project management
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Create market briefing
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Product management
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Define goals & KPIs
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Project management
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Concept & Strategy
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Product management; Marketing; Design; Legal (external); Project management
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Competitive analysis
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Product management
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Positioning & value proposition
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Marketing
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Positioning & value proposition
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Naming & brand identity
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Design
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Check trademark rights
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Legal (external)
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Concept approval
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Project management
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Product Development
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Development; Product management; Design
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Build prototype
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Development
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Run user tests
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Product management
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Finalize product
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Development
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Incorporate beta feedback
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Development
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Incorporate beta feedback
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Go-to-Market
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Development; Marketing; PR & Communications; Sales
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Landing page & website
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Development
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Content production
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Marketing
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Set up ad campaigns
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Marketing
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Press kit & fact sheet
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PR & Communications
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Launch & Follow-up
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Project management; PR & Communications
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Soft launch
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Project management
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Press appointment
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PR & Communications
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Launch event
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Project management
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Launch retrospective
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Project management
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